Morrison with his grandma, the OG entrepreneur

Moms We Admire on Women-Led Wednesday (and Everyday)

Moms We Admire on Women-Led Wednesday (and Everyday)
Women-Led Wednesday (much like Small Business Saturday) is a purpose-driven holiday that encourages the general public to use purchasing power to vote for women in leadership.

Starting a business is hard. Being a founder requires you to manage 1000 things at once, work around the clock, and take responsibility for things that are out of your control. 

Tough as it is, it's not even in the same conversation as being a mom. Not even close. That anyone manages to do both at once is completely mind-blowing. 

For Women-Led Wednesday, we wanted to highlight a few mom-founded businesses that are working for you and your kids to enjoy the outdoors together. Check them out!

Trail Magik

Why they're awesome: The Trail Magik Kid Carrier solves a problem we've been grappling with for years: how to go backpacking with a toddler without "double-strapping" a soft-carrier onto your backpack.

This family-founded business launched on Kickstarter, just like us, and has already proven a hit with many of our customers. 

Where to buy:




Oma + Jo

Why they're awesome: This business is run by a mother-daughter team of explorers who continue putting out new products for the masses that they themselves need and use. And it's all hand-made in Alaska! Their line of super-warm trapper hats for toddlers are constantly sold out. 

Where to buy: watch for the next drop by following Oma+Jo on Instagram





CO Family

Why they're awesome: Designed to grow along with your baby, the Co Carrier is the first soft carrier we've seen with interchangeable front pieces, so your baby always has a perfect fit.

Ultra-light and minimalistic, it's a go-anywhere carrier designed by a family who wanted a better way to keep their kids close (comfortably). 

Where to buy:


BONUS: Give InKind

Give InKind

I hate to admit it, but I'm not the best entrepreneur in my family.

That title goes to my sister, Laura Malcolm, whose company Give InKind is changing the way people give and receive support in times of need (think birth, death, illness, and everything in between). 

Want to support someone across the country but don't know what to do?

Give InKind has you covered. You can send food, hire a babysitter, or organize a meal-train, all in one place. It's brilliant. 

Check it out here:


Tavis Malcolm and kids

Tavis Malcolm is the founder of Morrison Outdoors. He likes to camp with his kids and buy canoes he doesn't need.