Brand Spotlight: Hootie Hoo
Founded by parents in Vermont, Hootie Hoo gear hits the sweet spot between performance, comfort, and cost.
How did they get started and what keeps them motivated? Read our interview with the founder to find out!
Lightweight. Packable. Adventure-Ready.
The Button Bay Jacket is your kid’s grab-and-go layer for windy hikes, misty mornings, and surprise summer showers. Ultra-light and quick-drying with a PFAS-free water-repellent finish, it shrugs off light rain and packs into its own back pocket when the sun comes out. Soft knit cuffs keep things comfy, while reflective details add a little extra visibility for the late-evening ride home.
Features:
Body: 100% Polyamide
Cuffs: 87% Polyamide / 13% Spandex for added stretch
PFAS-free water-repellent finish
Quick-wicking & fast-drying
Packs into its own pocket for easy storage
Back pockets for trail finds or snacks
Reflective details for low-light visibility
Founded by parents in Vermont, Hootie Hoo gear hits the sweet spot between performance, comfort, and cost.
How did they get started and what keeps them motivated? Read our interview with the founder to find out!