What should our baby wear camping?
When we were getting ready for our first camping trip with a baby, we ran into a common problem for parents: we didn’t know what he was going to sleep in.
So, we did what a lot of parents do, and we bundled him up in everything we could find.
The weekend was fun, but he was clearly uncomfortable, and we had no way to know if he was really warm or not.
It got us thinking: why can't he have a sleeping bag like ours?
The First Prototype
The first version was simple: 2 down throw blankets, sewn together in the shape of a sleep sack, with a zipper down the front. Not very technical, but enough to get us backpacking.
That first trip to Indian Peaks Wilderness, CO, was one we won't soon forget. One night, the bears got the bear bag!
It also solidified that this insulated sleep sack idea really worked. Did other parents want to backpack with their babies?
Launching on Kickstarter
We decided it was worth the risk to find out if anyone was interested in buying a sleeping bag for their baby.
After spending most of a winter sewing prototypes in our cold Denver garage, we launched our idea for the "Morrison Outdoors Baby Sleeping Bag" on Kickstarter in February of 2019.
Looking back on our homemade Kickstarter video, we are more grateful than ever for the support of our early backers.
Landing In Stores
In fall of 2019, we made our first appearance in REI stores. It was a pretty epic feeling, seeing them on shelves for the first time.
This year, you'll find our sleeping bags in more than 80 stores across the US and Canada, including REI, Scheels, and MEC.
Our Pledge To Give Back
At the end of our first year, we couldn't help but reflect on how fortunate we were to have turned our passion for camping into a full-time gig.
We joined the Pledge 1% movement that same year and have donated 1% of all sales to charitable causes ever since.
Shark Tank Adventures
You may be familiar with the reality TV series Shark Tank, where entrepreneurs pitch their business or product to a panel of investors known as the “Sharks.” These Sharks pose tough questions to delve into the details of the business plan, model, weaknesses, and more, before deciding whether they want to invest.
In our 6th year of business, May 2025, we were thrilled to be featured in Season 16, Episode 19!
MO is Expanding!
Morrison Outdoors: Shop All Categories for Family Adventures
After five successful years, we determined that our sixth year in business in 2025 was going to be the time to broaden our horizons and provide more than just sleeping bags.
At MO, we’re no longer just offering sleeping bags for your little ones! We are evolving into your go-to destination for all things wild and wonderful in the great outdoors. In addition to our beloved MO sleeping bags, we’ve teamed up with some fantastic brands that we personally trust and use.
Soon, MO will provide everything you need for your outdoor adventures!
Growing Together
In the six years since we started Morrison Outdoors, we have consistently enhanced our original MO sleeping bag by introducing new sizes, styles, and colors suitable for all age groups. We’ve expanded our offerings to include a diverse range of products for every season. We are very excited for the future and our new direction!
Above all, we remain dedicated to supporting adventurous parents everywhere.
Much like a child embarking on their first day of kindergarten, we have grown (& we’re still growing), faced challenges, and gained invaluable lessons since that initial camping trip. Thank you for being part of our journey.
